On February 24-26, the International Advertising Bureau will hold its annual leadership meeting - “Big Data & Big Ideas; Friends, Enemies or Frenemies?” – in Phoenix, Arizona. IPS is among the sponsors for the Mediaocean Second Annual IAB Golf Tournament on February 26. IPS executives serve on the International Advertising Bureau’s Ad Operations Council, which is developing a digital advertising invoice prototype.
The Ganley Foundation will receive a donation for each player attending. The Ganley Foundation saves lives through mental health awareness, offering education for schools and community organizations on the topics of mental health, stress reduction, depression, and suicide prevention. It was established by Jim Ganley, a founding executive of Petry Media (later 24/7 Real Media), in memory of his son.