On February 9-11, the International Advertising Bureau will hold its annual leadership meeting - “Marketing 2020: The Digital Agenda” – in Palm Desert, California. IPS, developer of the IPS Digital Invoice, will send its top executives and also sponsor the Mediaocean and IAB Golf Tournament on February 11. The IPS Digital Invoice is a best-practice model that complies with the new IAB invoice standards for digital media buy invoicing, which significantly improves the payment process.
The Ganley Foundation will receive a donation for each player attending. The Ganley Foundation saves lives through mental health awareness, offering education for schools and community organizations on the topics of mental health, stress reduction, depression, and suicide prevention. It was established by Jim Ganley, a founding executive of Petry Media (later 24/7 Real Media), in memory of his son.